‘State of Play’ provided a startling insight into what I believe will be the future of sports/ entertainment. While I have been reasonably aware of the presence of eSports growing in the background, seeing how real and strong it was in South Korea was definitely an eye opening experience for me.
It was incredible to see the depth to which the sport had evolved on a societal level, stadiums full of people, range of merchandise, teary fans (and players) and an emphasis on superstar/ celebrity top players which seemed to surpass many comparable sports in the western world. In retrospect, I shouldn’t have been so surprised at how developed Starcraft is as a part of their society and I guess it’s to an extent it’s a bit naive of me to think that Western culture is spearheading and challenging how our society interacts with digital media, especially as a digital…
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Digital Asia 