In my research of the alternative music genre located in Thailand, this week I have decided to go in a different direction and delve into the actual music industry of this nation, and research concepts such as the primary music producers; influence of content; and distribution of funds.
This will be an interesting comparison to make with the Australian music industry, and to investigate any similarities or differences. I thought that this would be quite a relevant topic to explore due to the personal experiences I have had with the music industry here in Australia – for instance, my mum has worked for Sony Music Australia for my entire life, and I have also worked there on a few occasions.
This personal insight into one music company here is a great advantage when researching something as broad as music production in a particular nation, as it allows me to have a perception on some aspects, that I may not have had otherwise.
In Thailand, there is one music conglomerate company, called GMM Grammy that controls the majority of music production and distribution coming from artists in that nation.
This is split into a few smaller companies, such as Genie Records, Grammy Gold and UP^G Records. The Grammy group principally controls the Thai music industry, with intellectual property regulations, manufacturing, distribution and business models all falling under the Grammy umbrella.
As it has in many other countries, piracy has been of great detriment to Thailand’s music industry. According to GMM Grammy, the sales of the conglomerate’s products have decreased drastically, although the live music scene has actually boosted in recent times. This is thought to be because of the increase in use of digital and social media technology for music access – artists’ names are being thrown out there more often across platforms which leads to a higher level of recognition.
This is interesting to note in terms of comparison to the state of the music industry in Australia. For instance, the piracy epidemic is actually decreasing here. Music streaming apps such as Spotify are allowing users to have instant access to any music they like, which was the previous lure of illegal downloading – although the app comes at a price, which users don’t seem to have a problem with.
Being a regular Spotify user myself, I can definitely identify with the attraction that the app exhibits. I love having access to any artists or songs that I like, at any time and across devices (for instance, I have Spotify installed on my iPhone, iPad and Macbook).
This is definitely a difference between music in Thailand in Australia. I am yet to find an app or program that is equal to Spotify in Thailand – i.e., that provides its users’ with music instantly, legally, and for a small fee. It would be interesting to investigate this further to discover whether there have been any attempts for one to be launched, that have either failed or not become popular.