One Buck Short – Malaysian pop-punk

One Buck Short are a Malaysian alternative, pop punk band that are from Kuala Lumpur. The band was formed in high school in 2001, in which two of the members began playing local shows, events and competitions together, before breaking out into the local and regional scene. Although the band is Malaysian, it features a very heavy influence from the Western punk genre – most of their albums are named in English. Although in saying this, after listening to a few of their songs through YouTube, the songs themselves feature Malaysian names and lyrics.

The band has since broken into the Western punk scene, as they have supported various American pop-punk bands such as Sum 41, Good Charlotte and Fall Out Boy, on national tours around Asian countries such as Malaysia and Singapore.

One Buck Short has a clearly defined role across social media platforms, with public Facebook and Twitter accounts being updated regularly about the progress of the band as well as general updates about shows and new music.

After further looking through One Buck Short’s twitter feed, I discovered that the majority of their tweets are written in English, similar to their music. They are also rather informal, and do not seem to be scheduled. This indicates that the band members themselves would run the page, rather than an appointed publicist or someone similar. The band’s Twitter was also very interesting to explore as they spent a lot of time interacting with fans that had attempted to connect through the page. There was a great deal of tweets written in Malaysian directed to local fans, who had written to One Buck Short also in Malaysian. This is important to note, as the tweets that were directed to the general public were in contrast, written in English.

I decided to follow and ‘Like’ One Buck Short on both Twitter and Facebook on my personal accounts, in order to keep in touch with what the band is up to, as well as their interaction with fans and the public. This is a great way for me to gain a real insight into my topic of choice, the alternative and punk music in various Asian countries from a digital perspective. As I delve further into the topic, it will be interesting to look at other bands in the same genre from the same area and see how they compare in terms of their use of digital and social technologies for promotion.

Advertisements

One comment

  1. The Alternative and Punk music scene in Asia would certainly provide some interesting content! That above clip reminds me so much of a Good Charlotte or Blink182 music video from high school. It would be interesting comparing the similarities and differences, I would love to know more about the areas of the Asian alt/punk industry that are just completely unique/different/obscure, it would be so interesting to research! I just hope that bands like One Buck Short don’t alter their style to much especially if they are finding success in Western markets. Which I suppose is why their twitter responses are in English, as you say it would be interesting to compare if other Asian bands are adjusting their online personas/profiles to be more easily accessed by Western markets, I kinda hope not! I’m looking forward to see what you discover!

    Like

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s