Nowadays it’s hard to turn on a television without seeing food – whether it is cooking programs or lifestyle food commercials. Well, from what has originated in South Korea, the big food fad is watching strangers eating. The country is glued to live streams of other Koreans binge eating, to the extent that these eating individuals have now become nationwide micro-celebrities.
In my previous blog post I narrated my experience of diving into the highly popularised South Korean food trend of Mukbang, which recounted my consumption of over 60 minutes of consumption. This time I will be using the autoethnographic methodology to analyse my narrated experience – highlighting my key ‘EPIPHANIES’ and also the assumptions, histories and prejudices that I am bringing to the investigation. This enables reflection, in order to develop my insights into another culture.
“Autobiographers write about “epiphanies”—remembered moments perceived to have significantly impacted the trajectory of a person’s life” (BOCHNER & ELLIS, 1992; COUSER, 1997; DENZIN, 1989)
So this is what I have done, unpacked the significance of my self proclaimed epiphanies to unveil more than just opinion and observations. (more…)
I love food as much as the next person and growing up in as a Vietnamese-Australian I was brought up with quite a wide scope in terms of food culture – such as diverse flavours, etiquette and perhaps the ability to use chopsticks more competently than a fork.
As I entered the subject of Digital Asia I slowly began to recognise on social media the growing rate and popularity of a different kind videos online. These videos were depicting people, from what I was seeing, mainly petite females, eating large quantities of food whilst talking to a camera and ultimately their internet audiences simultaneously. This triggered my curiosity and put me in a state of awe as I began to look into it’s country of origin, South Korea and dig a little deeper into the industry phenomenon of ‘Mukbang‘.
Mukbang, or 먹방, is an abbreviation and addition of two words: 먹다 (sound: “Muk-Dah” / meaning: to eat) + 방송 (sound “Bang-Song” / meaning: (TV) broadcast).
Autoethnography is a form of qualitative research where the researcher explores their own experience as a focus within the investigation and examination of cultures. It acknowledges the power of the researcher to explore more closely than others are able, and it connects the personal story to the participatory cultures.
“Autoethnography is an approach to research and writing that seeks to describe and systematically analyze personal experience in order to understand cultural experience.” (Ellis, Adams and Bochner 2011: np).
Before even being introduced to the notion of Autoethnography I had spent a considerable amount of time overseas and also having looked into the study of communication across cultures – where I mainly focused on addressing the issues involved in communication among people of different linguistic and “cultural” backgrounds.
In saying this, one Scholar comes to mind… (more…)
At the start of this year I spend some time in Japan where for the first time I was engulfed by the means of Asian media. Anime, Cosplay, Gaming, Manga, you name it. While all adapting to the nation’s ‘Kawaii’ lifestyle. Contemporary forms of the nation’s popular culture, are not only forms of entertainment but also aspects to distinguish contemporary Japan from the rest of the modern world.
Prior to this week’s seminar I had not experienced any of the ‘Godzilla’ films especially that of Ishir Honda’s 1953 original ‘Gojira’. But interestingly enough I believe I was quite familiar with the narrative – to which an immense lizard-like monster creates havoc within the cityscape. But why is it, that I was so known to this story? Popular culture has since taken this notion of Gojira and has replicated, regurgitated and revamped it to suit and interest audiences today and as I aged I was always exposed to these kinds of media. (more…)