Author: laurapnoonan

AND WE’RE BACK…JAPANESE GRAPHIC DESIGN IN THE MARKETING CULTURE: FANTA

digital asia

Over the past few weeks since initially analysing the Japanese brand identity on Fanta, I have since found more visual evidence and have become a lot more open to these ‘different’ design approaches (different ofcourse referring to my cultural recognitions).

I have found some other blogs (very undetailed and more documenting the bloggers response to the taste of the flavours) however i have been able to source some of the images used in my last blog post in which I have learnt more about them. For example, the drinks in the image below are called Fanta Furu Furu Shaker (ファンタ ふるふるシェイカー?). The reason for this name being that it contains small jelly bits in which dissolve into the drink for more flavour when shaken 10 times before opening the can. This was quite an interesting fact to find, although not in relation to graphic package design, it is a part of the…

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Japanese Graphic Design in the Marketing Culture: Fanta

digital asia

Autoethnographic scholars concentrate on “producing meaningful, accessible, and evocative research grounded in personal experience, research that would sensitize readers to issues of identity politics, to experiences shrouded in silence, and to forms of representation that deepen our capacity to empathize with people who are different from us” (Ellis & Bochner, 2000).

Focusing on Bochner & Ellis’ (1992), Couser’s (1997) and Denzin’s (1989) idea of the ‘epiphany,’ a significant moment to me isn’t so much a past experience prior to looking into this topic of autoethnography. In saying this, I also haven’t been to Japan and so in terms of package design, I wasn’t really aware of what they were like until recent research of the Fanta package designs. This is more where my epiphany came in to play. As well as this, a peer of the class who brought in physical packaged products of ‘Tokyo Treat’ that further intrigued me. The…

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Gojira (1954): Second-Time-Lucky.

digital asia

After revisiting my blog post in week 2 on my Autoethnography response to Gojira, my insights are somewhat the same yet some have slightly differed. I think this differentiation only comes from being more open to updated Autoethnographical interpretation of new texts after viewing multiple sources over the past few weeks since week two. For example, in my first post, I compared Gojira to a scene in one of the Austin Powers movies? Now in week 6 after witnessing many other Japanese and various asian texts/sources during class time, as well as hearing the opinions and discussions of others, I have now noticed a higher sense of understanding to Asian cultures and therefore a more Autoethnographical insight to these texts.

Flashing back also to when I wrote about my feelings and reaction to witnessing the miniatures being destroyed in the town of Toba by the monster, I stated that the feeling of watching materials…

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Gojira (1954)

digital asia

Autoethnography is an approach to research and writing that seeks to describe and systematically analyse personal experience in order to understand cultural experience. – Carolyn Ellis, Tony E. Adams & Arthur P. Bochner, 2011

I must say, after NEVER watching an actual film based from the story interpretations of Godzilla (apart from that brief scene in the Austin Powers Goldmember movie), I think I have started to live. It was really interesting to understand the story behind the myth and especially watching it in black and white and in Japanese, which is something I don’t tend to do living in the 21st century with so much access so colour and HD quality television. I can’t say I’ve ever taken it upon myself either to watch a foreign, especially Japanese, film probably because I’m very western (full-bred white girl) and haven’t had much experience with foreign films or even language…

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