The Effect of GuruPop

This week I decided to look into the different ways in which fans all over the globe could interact with their favourite Asian pop artists. The primary platform I discovered was a website called Gurupop, which is a multi-dimensional platform that allows for news to be posted about particular Asian pop artists, as well as a participatory media culture being established in the form of forum posts and a related Twitter feed.

This was really interesting to explore in terms of the different types of content that I discovered on the site. For instance, there is a section dedicated entirely to ‘fan clubs’ that allows users to discuss certain artists, songs and factors of the Asian music industry that may be of interest.

This was very interesting for me to look into due to the fact that there was no language barrier that stopped me from exploring this platform (like usual – yay!) which means that I was able to fully understand what was going on.

The platform also features top contributors that often post to multiple forums in a variety of different topics – this intrigued me as I wondered what made people the top contributors. Obviously many different people around the world are very dedicated to the K and J-pop culture and this was rather interesting as it paralleled those in the Western world – in terms of the hype behind Western artists such as One Direction, Justin Bieber and 5 Seconds of Summer.

The website also features a Q&A section that was highly beneficial as it allowed me to discover topics that I wouldn’t have been able to otherwise. For instance, these forums give a very personalised view into the K and J pop genres as people ask questions such as ‘when was the first time you bought a Super Junior CD? What did you think of it?’ – and other users are able to post their answers.

This gave me an added insight into how such artists can affect their fan base.

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