McDonalds In Asia

After a bit of confusion and indecision, Emily and myself have decided to investigate the ways in which fast food chains, specifically McDonalds, localises their menu and practices. The above video takes a look at some of the weird and wonderful creations the corporate giant has made in an attempt to achieve cultural compatibility and for our group project, we plan to focus on the ways in which McDonalds have changed their practices through East Asia. This will include examples of menu items along with marketing strategies and general practices.

As of yet, we are undecided on how we will digitally represent our research. Chris has suggested an annotated Flickr gallery or alternatively, we could construct a Prezi and participate in a more formal class presentation.

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