Author: jsimpson14

This is where everything about my Media and Communications adventures will happen. I'm not too sure what my main focus will be about just yet but for the time being I'm quite interested in the visualisation of live data, in this case I think Reddit is a very interesting example in terms of who the audience is per subreddit and their background. I'm a moderator of r/uow and this is a big passion for me as I believe Reddit is one of the best platforms for sharing and creating content, especially cross platform.

Chinese Social Media: A first look

I was unable to present in the past three weeks so I went ahead and made a short video instead! I really hope I didn’t pronounce anything wrong! But I know you’ll all scream at me in the comments if I do.

Thanks for watching guys!


Yu, L., Asur, S. and Huberman, B.A., 2011. What trends in Chinese social media. arXiv preprint arXiv:1107.3522.

Chiu, C., Ip, C. and Silverman, A., 2012. Understanding social media in China. McKinsey Quarterly, 2(2012), pp.78-81.

Bamman, D., O’Connor, B. and Smith, N., 2012. Censorship and deletion practices in Chinese social media. First Monday, 17(3).

Social Media Research Proposal Review

In my initial research project proposal it’s possible I made some assumptions about both the methodology of autoethnography, and the core concepts behind the research itself. Below is a list of the possible assumptions involved in initial account:

  • In my initial post I assumed that Chinese social media was/is used exclusively, or at least “primarily” used by the Chinese population.
  • Those who have grown up in another culture can formulate an objective opinion/comparison through personal collection of data/first hand use only.
  • By analysing platforms created for another language in English, it is still possible to develop an accurate understanding of the culture without losing its nuances to the language barrier.
  • Assuming there is a comparison to be made at all between western social media and Chinese social media, it could be that they are almost identical, or used in very similar ways. This would render the comparison between the two a lot less interesting, and in a way void the meaning behind the research itself.

Further reading and research:

  • relational ethics – implicates itself heavily in this particular research project as it focuses primarily on social media; a means of connecting with others and building relationships. A common critique of the autoethnographic approach to writing is the ethical concerns and responsibilities surrounding the building of relationships for such projects. Researchers often create friendship and other relational ties with people which not only aid their inquiry but are also a simply by product of cultural immersion. This can lead to questions of how deeply can a researcher implicate their ‘friends’ in their writing and whether their relationship must be treated with a kind of sanctity or whether it can be mined for crucial information. In order to potentially avoid questions of relational ethics, I have chosen not to interview or personally engage with other users of these platforms, not to mention communicating with the vast majority of users on Chinese social media would require some knowledge of the Chinese language. Although this raises other concerns about the quality of my observations and whether they accurately represent the culture, I have instead chosen to use the literature to inform me. However, due to the nature of the research project this is not disadvantageous to an approach of this kind, as it is primarily a comparison between one’s known cultural experiences and one’s unfamiliar cultural experiences and how these differences in culture manifest across a range of social media platforms.

Despite these overwhelming assumptions, the autoethnographic approach still utilises a crucial methodology to develop and understanding of the culture through an immersion in it. It is through this approach that I believe I will gain the most data and knowledge to back up my research.

Researching China’s Social Media Platforms

Outline the scope of the individual research project and draw on the autoethnographic literature to indicate how the methodology will inform the investigation.

In my individual research project I’d like to look into a few different angles of social media. I’m going to look at Chinese social media, in particular their equivalences to western social media platforms, and more broadly, how their social media space differs from the west’s. To do this I plan to do a few things to help myself understand the platforms, primarily this will be using an autoethnographic method in that I will personally attempt to sign up to all the leading social media platforms and document my experience, possibly even record myself at the same time.

Source: login page

Source: login page google translated into english

In Brad Crawford’s documentary “100 Yen: The Japanese Arcade Experience” he often makes the comparison between the ‘traditional’ arcade scene and the ‘up-and-coming console generation’. To compare my personal research project to this documentary, social media platforms in China, like Weibo, Renren and Tencent are primarily used by Chinese citizens, or at least Chinese speaking people, that is they survive, and were developed off the culture surrounding the platform. Similarly Japanese arcades were created in Japan, to entertain the Japanese people, the culture surrounding the platform has kept it active, and when the culture changes, so must the platform.

  • Some reasons for autoethnography in my project/signing up to the social media platforms – to better understand the differences in approaches, execution and culture of the platforms and thus be able to better compare it to western social media platforms

–  To create an informed first hand experience of the new (to me) platforms. Subsequently, I will do some data collection to help be able to compare statistical data between the different cultures.

– To look into how a culturally driven service i.e. they tailor the product to the users change between vastly different cultures, cross cultural difference in standards and emphasis on communication in the case of the social media platforms.

– Without actually using the platform, you can’t compare it to an adequate standard. Such a social, diverse and changing environment – would not benefit from a static research method – this point lends itself to the nature of technology and social media in general i.e. to keep up with peoples lives in ‘real time’.

– Generate a personal opinion from personal use.

To use a different approach to analyse the different media platforms would surely leave out important details and intricacies in how exactly the platforms are used, for what purpose they are used, and who exactly uses them. Observing such a social and culturally involved activity would not do the analysis justice when comparing it to western media which I have extensive experience in. Likewise to use purely statistical data analysis on the different social media platforms would leave out the important social differences and thus the analysis would lack a human aspect. This is why using an autoethnographic approach to the research benefits the analysis/comparison most, as it provides a means to comparing the two cultures, and opposing media platforms to a similar standard.

Just look at the Renren homepage, if I didn’t know any better I’d say it’s some kind of scam page out to steal my data.

Source: Renren homepage

Source: Renren homepage


Crawford, B. (2016). 100 YEN: THE JAPANESE ARCADE EXPERIENCE [English subtitles]. [online] YouTube. Available at: [Accessed 15 Sep. 2016].

Ellis, Carolyn; Adams, Tony E. & Bochner, Arthur P. (2010). Autoethnography: An Overview [40 paragraphs]. Forum Qualitative Sozialforschung / Forum: Qualitative Social Research, 12(1), Art. 10,

Ethnography: A first look

Mishaps and Mayhem

Watching the original 1954 Godzilla, in Japanese, was a much different experience than I thought it would be. Initially, for at least the first 20 minutes, it seemed like it conformed to most of my preconceived ideas about films made during that time. Stereotypical characters, overly dramatic score and an strange camera angles were all popping out at me as things I expected to see in a film, bear in mind the only other film I’ve seen from around that time would be Casablanca, The Sound of Music, and Psycho. But as the film progressed, the characters developed tremendously, from stereotypical underwhelming characters to fully fleshed out personalities and interwoven tension and relationships.

A main focal point for me was the special effects. As I know a fair bit about animation and the process involved it was interesting to examine. At first it seemed impossible to find Godzilla scary, or even…

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