The Yers are an alternative post-punk revival five-piece band from Thailand, formed in 2003. They are very traditional in terms of the way in which they choose to communicate with their fans and the general public using digital technologies, as well as promoting their music.
The band does not have its own website, rather operating through their record label, ‘Genie Records’ which is a primarily Thai label that features the Yers.
After exploring this website to get a feel for the way in which The Yers are represented online, I discovered that the website was almost identical to Western record labels online – it featured tabs for artists; blog; store; music; and news. Although the site was written in Thai, there were English translations provided for me underneath – without me having to manually change the language.
I believe it to be very smart of Genie Records in doing this – it allowed them to break the language barrier that often exists between Western and Asian communities, and also gives the bands featured on the label the opportunity to be discovered by those who may be located in different areas or markets.
In saying this however, the band does have an official Facebook page that is updated regularly with news, music and communications from the band, primarily written in Thai. It features essential information fans need to know, as well as shared photos and videos to get a feel for what the Yers are attempting to promote as a group.
It is interesting to note that although the band is quite active in terms of Facebook use, there is little to no activity on other social media platforms, such as Twitter and Instagram. Although the band does have an official Twitter account, they have not made a tweet in over a year – this shows that they obviously prefer Facebook as their preferred method of communication with their fans and communities around the world.
It would be interesting to delve into this matter further – WHY do some celebrities or groups favour some platforms over others? Is it because of the different functionalities across the varieties? This is something that I would like to explore during the progress of my personal research project into alternative Asian music artists.