We’ve recently developed a fascination with Hatsune Miku. She’s a pop star, but she’s not really attributed to a country; she’s not even human. She’s a digital vocaloid developed by Japanese company Crypton. A 16 year old girl with long turquoise pigtails that can perform anything you want, anything (it’s intriguingly shameful, but yes, anything), or sing live as a 3D hologram at a concert of thousands.
There’s no producer involvement, no invisible forces controlling the distribution, song production or choreography. There are no pressures to maintain an image or to retain a certain look like Dami Im or Justin Bieber. Miku can sing anything because she’s a fan created pop star. Well almost, she’s a brand for Crypton’s software. You could compare her to other digital representations of music like the Gorillaz or Daft Punk. Yet, even though she may be manipulated by anyone around the world, performing in varying genres and languages, she will forever be a 16 year old girl with pig tails.
We’re excited to learn more and discover what Miku means to others and us. We could even create some songs. But first, we’ve provided an excellent video produced by Chris Plante for Polygon, discussing the many values of Hatsune Miku versus other pop stars, her creation, and the role of her fans.