I’m in love with Japanese commercials, partly because it’s strange to me and partly because they have a unique appreciation for Tommy Lee Jones. I had seen a few here and there but hadn’t thoroughly explored them until more recently.
Apparently when watching Japanese television there isn’t as clear of a distinction between the show being aired and the commercial break. From what I’ve seen and been told by my friend Kyle, who studies Japanese and has done study abroad in Japan a few times and whom also introduces me to awesome Japanese tv shows, Japanese media seems to be much more fast paced. My first impressions of the commercials in this video are not only are these insane but quite a few of the commercials, whilst eye catching, are unrelated to the product they’re selling. While I do let out a classic sigh of ‘oh Japan…’ when watching these intense segments I’ve come to think ‘well… what about American television and the insanity of Honey Boo Boo?’ To be honest I’ve just succumbed to the stereotype of Japanese people being weird and haven’t just viewed it solely as ‘entertainment’, and that’s something that I will have to work on.
When thinking about what media I will explore and what specific countries media I will research I have to admit that I am scared of confusing cultures. Yes, I know a bit about Japan, South Korea and China but linguistically, culturally and even ethnically I don’t know enough to actually tell various countries and cultures apart (yes I know I’m a little racist and I’m a terrible Asian). Additionally when I think about countries that aren’t South Korea, Japan, China and the Philippines (because I’m Filipino, not because it’s popular in Western media) I realize that I really don’t know anything about their digital cultures. Personally I’ve never looked at commercials and media for other countries such as Mongolia, but now I am pretty curious to find out what their overall style is.