“BABYMETAL” went viral at the beginning of this year and simply put is a band that has combined J-Pop and metal. When I first saw this video I thought it was amazing and was incredibly intrigued by it because to me it’s such a strange concept; the combination of J-Pop and metal. I think Western cultures have an automatic reaction to Japanese culture as being a bit kooky and weird but I also think this is a lack of understanding and knowledge of the culture. My automatic reaction to this video was along the lines of “why?” why was it necessary to combine these two genres but the more I watched it the more I loved it, it may not be everyone’s taste but I think most people would be able to see the genius of it.
After watching their video for “ギミチョコ！！- Gimme chocolate!!” I wanted to understand why and how BABYMETAL was created thus filling some of the “unexplainable holes in my general understanding”. I was already aware of the fact that in Japan a lot of music groups are “manufactured”, meaning talent agencies create the groups. This was exactly how BABYMETAL was formed, their producer wanted to mix Japanese teen pop with metal.
As with in the lecture where we discussed what the “J” in j-pop stands for; in the case of BABYMETAL the way they emulate Japanese culture is the way they dress (similar to manga and anime characters), their synchronized dance routines and their “kawaii” (or “cute”) vocals. If you were to watch their videos without any sound they would look like most other J-Pop Idol Groups but less preppy, with the sound switched on they’re in a league of their own.
The different sites I used when exploring BABYMETAL was the video itself, which went viral via YouTube, as well as other YouTube videos, which discussed and reacted to BABYMETAL. The second time I came across BABYMETAL was in another YouTube video as part of a series created by YouTubers The Fine Brothers called “YouTubers React to BABYMETAL”. As the name would suggest, in said video various YouTubers react to BABYMETAL for the first time. Watching that video adds a whole new layer to my experience in that it shows people who reacted exactly the same as me or completely differently highlighting a new perspective on the phenomenon that is BABYMETAL.