For my personal research project, I will be focusing on mainstream Asian pop music, while also looking at fans in an Asian setting as well as worldwide.
I also think it will be interesting to explore how both artists and fans use social and digital media to connect with others in the fandom, regardless of their location.
This topic is so interesting to me because of my own love for trashy pop music. I can’t get enough of them, whether they are from Britain, the US or Australia… Although I haven’t listened to much J-pop or K-pop, it seems like something that I would really like!
Over the semester, I am going to look into different areas of Asian pop, focusing sometimes on different sub-genres, artists, locations and fandom groups to see how different nations are networked with their pop culture.
I will also be focusing on social media platforms and how they are used by fans to connect with their favorite Asian pop artists. This will be interesting to explore in terms of different artists and locations – for instance, which sites are used mostly by fans in which area, and why this may be.
Examples of mainstream Asian artists I will focus on can be Japanese model and singer Kyary Pamyu Pamyu; Korean singer PSY; Korean boyband Super Junior; and others that are classed in the same genre.
All of these artists have a huge following both in their hometowns and around the world, and it will be interesting to explore these and the way they interact with fans.
I’d love to see how fans in Western locations like the ones of the music I usually listen to compare to those in different Asian countries – are we using the same social media to connect with our favourite artists?
Although I haven’t chosen a particular country or region to focus on, I think my research project will cover a lot of ground and it gives me the freedom to explore so many different sub-genres of mainstream Asian music.
Thanks for reading. Kop khun ka!